Ads I wish I’d written (part 6)

“I in 5 people have dandruff. 1 in 4 people have mental health problems. I’ve had both.”

So says Ruby Wax in a Government ‘Time for Change’ print ad to end mental health discrimination.

Read about the campaign.

The text seems simple, doesn’t it. Short and sweet. And poignant.

But it couldn’t have been written without a considerable amount of inspiration and research.

Another reason why copywriters don’t charge by the word!

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