“I in 5 people have dandruff. 1 in 4 people have mental health problems. I’ve had both.”
So says Ruby Wax in a Government ‘Time for Change’ print ad to end mental health discrimination.
The text seems simple, doesn’t it. Short and sweet. And poignant.
But it couldn’t have been written without a considerable amount of inspiration and research.
Another reason why copywriters don’t charge by the word!