Land’s End has always had a good reputation for customer service. For example, they sell trousers that are hemmed to your own length.
In their latest catalogue, they have excelled themselves!
As part of their lifetime guarantee, they now offer a FREE repair service to replace buttons, mend seams and darts or fix loose belt loops.
It’s a safe bet for them (their quality is very good). And a reassuring safeguard for us.
What can you do to take away the risk for your potential customers?