Author Archive | Jackie
Opening an online chat with Apple Support:
Hey there, Jackie! I am Senior Advisor, Brandon! First off, I’d like to thank you for taking the time to work with us on your issue. How are you doing?”
Brandon may be trying to be friendly but this is not helpful. All I want to do is find a solution to my problem. Not engage in inane chit-chat with too many exclamation marks.
But it got worse. Here’s how the chat ended:
“Since it worked prior to changing what was changed, then something may need to be changed again.”
Er, yes. Although that’s not exactly the answer I was hoping for.
This enquiry popped into my inbox recently recently, and it made me smile.
“This website is so secret I’m actually writing this blindfolded in a cave from an unknown location.”
I can’t wait to dig out my trusty old Secret Squirrel typewriter and get started on that project.
In a recent LinkedIn conversation, I enjoyed this exchange with a stranger who wanted to connect with me:
- 35 people have already booked this
- 17 people are looking at this
- Hurry, only 10 seats left
University College London (UCL) has recently published some research showing that these phrases significantly increase profits for travel websites.
They work due to the principle of perceived scarcity.
What’s more, UCL found that reviews are even more effective than a price cut.
Due to the power of social proof (peer pressure), this means the most convincing copy of all is written by your customers.