Author Archive | Jackie

Twitter. What’s the point?

ShrugAt the time of writing this article, I’ve published 14.7K tweets (every one a gem, naturally). Wow, that’s a lot of characters. However, there currently seems to be  another rash of p*rn and spam accounts that are diluting the impact.

So why do I bother?

I remember a week one November, when I won three bits of business from Twitter. That was a long time ago. In fact, I can’t remember the last time it happened. These days, it seems to be increasingly full of people tweeting into the void.

So does Twitter still have a place in your digital marketing strategy?

It depends Continue Reading →

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Why writing your own copy is like waxing your own legs

LegsEver had your legs waxed? It’s painful. Hot wax is applied in strips and then ripped off, pulling out your hairs by the roots. Multiply the feeling of removing a sticking plaster by about 100. Very ouchy.

Copywriting can be painful too.

You might think it’s something you can do yourself – but it will probably take longer than you hoped.

Yes, you might know your business better than anyone else – but there is a danger that you’re too close to it. A good copywriter will translate what you want to say into language that your customers will respond to.

When you’re busy running your own business, you need to find uninterrupted time to write. Writing is quicker and easier for a professional copywriter – after all, it’s our job.

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Dear Carpetright,

Thank you so much for your quote.
 
The calls to action in your quotation email are many and splendid.
 
Thank you for offering a free home consultation (I’ve already had one).
Thanks for offering free samples (I’ve already had those too).
Also, thanks for offering free inspiration and tips.
Details of your price promise and fitting service are fascinating.
And the message that ‘you’re here for me’ is a delight.
 
However, the one thing I need – just one little thing – is information about how to place my order.
 
#AskForTheSale
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“Good writing works!”

Daniel was a delegate on the ‘copywriting for recruiters’ course I run every month or so with Mitch Sullivan. Here’s what happened next:


A LinkedIn post for a Business Development Manager on 14/12/16 (edited on the course) got 900+ views = a personal record
We had multiple approaches direct and to the hiring manager
This resulted in 11 applications
Arranged 8 first stage interviews
A shortlist of 3 for final presentations
A verbal offer made on 12/12/16 and accepted 14/12/16.

Cost = £0 ( apart from time and resource)
Time = 4 weeks
Start date = 23/1/17

Notably, a high quality / calibre of applicant; some active and some passive.

Thank you again – this course has completely reinvigorated my general attitude to my job!

Daniel Grinsted
Recruitment Manager
KR Group

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Jokes for Marketers

Source: Top Rank Marketing

Q: Why couldn’t the marketer sell his baking equipment?
A: He had a leaky funnel.

Q: What’s a pirate’s favorite content format?
A: WebinARRR! (Preferably one that’s B2Sea.)

Q: Why can’t the marketer go to see live musicals anymore?
A: He keeps trying to capture the leads.

Q: Why did the marketer get fired as a tap dancer?
A: She wanted to get paid per click.

Q: What kind of marketing does Dracula do?
A: a-COUNT based marketing!

Q: Why did the woman dump her marketer boyfriend?
A: Lack of engagement.

Q: Why did the marketer burn his initials into a leather jacket?
A: He was working on his personal brand.

Q: What do black hat SEOs put in their Thanksgiving turkey?
A: Keyword stuffing!

Q: Knock, knock!
A: Who’s there?
Q: Remarketing!
A: Remarketing, who?

Q: Knock, knock!
A: Who’s there?
Q: Remarketing!

Q: Did you hear about the email marketer who started an ape breeding business?
A: He failed because all he had were MailChimps.

Q: Why did the social media marketer get kicked out of the bowling alley?
A: She kept trying to sponsor the pins!

Q: What do you call a cow with a blog post stamped on its skin?
A: Branded content!

Q: Why should you never get sushi with a marketer?
A: They insist on showing pre-roll ads.

Q: Did you hear about the new tactic where you co-create content with ill celebrities?
A: It’s called influenza marketing. It’s really going viral.

Did you hear about the marketer who imitates celebrities? He’s quite the bargain. He only charges per thousand impressions.

Q: Knock, knock!
A: Who’s there?
Q: A/B testing!
A: A/B testing, who?
Q: Would this joke be funnier if it were about screwing in a light bulb?

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Beginner’s guide to WordPress

wordpressAccording to Wikipedia, WordPress was used by more than 26.4% of the top 10 million websites by April 2016. That’s more than a quarter of the world’s websites, including this one.

You can use it to run a blog or even a whole website, whether or not that website includes a blog.

In WordPress jargon, ‘posts’ go on your blog (one long page with the most recent post at the top), and ‘pages’ are static.

There are thousands of options so you can make your site look and behave exactly as you want. But it’s a target for hackers. If you don’t want to unexpectedly find your site selling Viagra or promoting the Bristol Gerbil Society, it’s wise to do regular updates that add the latest security patches.

There are two flavours of WordPress. Both are free. Yes, free! Confusingly, both have the same name.

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