Author Archive | Jackie

Psychological tricks worth buying into

HotelHave you ever noticed messages like these when you book hotels, flights and insurance?

  • 35 people have already booked this
  • 17 people are looking at this
  • Hurry, only 10 seats left

University College London (UCL) has recently published some research showing that these phrases significantly increase profits for travel websites.

They work due to the principle of perceived scarcity.

What’s more, UCL found that reviews are even more effective than a price cut.

Due to the power of social proof (peer pressure), this means the most convincing copy of all is written by your customers.

Continue Reading →

0

Top 15 funniest jokes from the Fringe

1. “I’m not a fan of the new pound coin, but then again, I hate all change” – Ken Cheng

2. “Trump’s nothing like Hitler. There’s no way he could write a book” – Frankie Boyle

3. “I’ve given up asking rhetorical questions. What’s the point?” – Alexei Sayle

4. “I’m looking for the girl next door type. I’m just gonna keep moving house till I find her” – Lew Fitz

5. “I like to imagine the guy who invented the umbrella was going to call it the ‘brella’. But he hesitated” – Andy Field

6. “Combine Harvesters. And you’ll have a really big restaurant” – Mark Simmons

7. “I’m rubbish with names. It’s not my fault, it’s a condition. There’s a name for it…” – Jimeoin

8. “I have two boys, 5 and 6. We’re no good at naming things in our house” – Ed Byrne

9. “I wasn’t particularly close to my dad before he died… which was lucky, because he trod on a land mine” – Olaf Falafel

10. “Whenever someone says, ‘I don’t believe in coincidences.’ I say, ‘Oh my God, me neither!”‘ – Alasdair Beckett-King

11. “A friend tricked me into going to Wimbledon by telling me it was a men’s singles event” – Angela Barnes

12. “As a vegan, I think people who sell meat are disgusting; but apparently people who sell fruit and veg are grocer” – Adele Cliff

13. “For me dying is a lot like going camping. I don’t want to do it” – Phil Wang

14. “I wonder how many chameleons snuck onto the Ark” – Adam Hess

15. “I went to a Pretenders gig. It was a tribute act” – Tim Vine

0

Icebreakers, energisers and gamification

GamesAs a copywriter, I know that sometimes the best way to get your message across is verbally, rather than via the written word.

But that doesn’t mean a list of bullet points in PowerPoint.

Years ago, when I worked at Freemans home shopping, I was asked to design some slides for an IT presentation.

“I want you to put a lingerie image in the middle of the slideshow,” my client said, “so it will wake the audience up.”

I refused, saying: “Why don’t you just rewrite it so it’s not boring?”

Continue Reading →

0