Author Archive | Jackie

Copy disasters of the month

Banana skinPeople often send me copy mistakes they find, and I can’t help proofreading as I go about my day. Here are some disasters I’ve seen in the past month, with added commentary.

Opening an online chat with Apple Support:

Hey there, Jackie! I am Senior Advisor, Brandon! First off, I’d like to thank you for taking the time to work with us on your issue. How are you doing?”

Brandon may be trying to be friendly but this is not helpful. All I want to do is find a solution to my problem. Not engage in inane chit-chat with too many exclamation marks.

But it got worse. Here’s how the chat ended:

“Since it worked prior to changing what was changed, then something may need to be changed again.”

Er, yes. Although that’s not exactly the answer I was hoping for.  

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How to make your copywriter smile

SmileIt will come as no surprise to learn that we copywriters are a tiny bit obsessed with words. Not only the ones we write, but also the ones we read.

This enquiry popped into my inbox recently recently, and it made me smile.

“This website is so secret I’m actually writing this blindfolded in a cave from an unknown location.”

I can’t wait to dig out my trusty old Secret Squirrel typewriter and get started on that project.

In a recent LinkedIn conversation, I enjoyed this exchange with a stranger who wanted to connect with me:

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