Human beings search the internet for specific ecommerce products, information and/or entertainment.
Search engine spiders crawl the internet looking for content to match the search phrase that has been typed in (because it’s the World Wide Web, ha ha!).
Before you write each blog post, you need to decide on your objective.
Are you trying to demonstrate expertise and add value for human site visitors, or are you writing in the hope that your content will be found (and ranked highly) by Google?
The art of a professional copywriter is to craft words that influence, persuade and change behaviour e.g. making someone click a ‘buy now’ or or ‘subscribe’ button.
The art of an SEO copywriter is to help a webpage or blog post appear in the organic (aka natural or free) search engine listings.
I can do both, but if you’ve read my articles before, you’ll know I prefer writing for people than for machines.
Read my SEO articles to find out more: