Keeping it real

I do hope the new Sheila’s Wheels ads are successful for them. To me, they come under the ‘kitsch’ category – so bad, they’re good!

What’s more, they’ve recently s-t-r-e-t-c-h-e-d that long pink car to include real women, in pink spangly dresses, singing along with that catchy song.

I approve.

I might even get a quote from them, next time I renew my car insurance…


Too good to be true?

As a Christmas gift, Threshers (the off-licence chain) emailed a 40% off voucher to a selection of their suppliers.

Seems like a good idea.

But of course the recipients forwarded the discount details to all their friends.

Threshers website crashed with all the visitors trying to access the offer (they estimate half a million vouchers were printed), and their 2,000 stores were braced for a Christmas rush.

It could have been avoided if they’d simply added the words ‘limited offer’ to the voucher design.

Mind you, they received lots of media coverage as a result. And there is speculation that the whole thing was a marketing ploy – even at 40% off, they were not selling at a loss.



Waste of money?

Car ads could be the most expensive of all to make!

Take the new Citroen ad with the cars leaping through the ocean driven by dolphins, to the tune ‘Somewhere beyond the sea’.

I’m sorry, but I just don’t get it.



I rather like the new Shreddies ads, with the factory full of old ladies knitting each little square.

It’s unique to the product, it’s humorous, it sells, and it celebrates old folk.

How many other ads knit that many layers together?


GetTING the emPHASis wrong

The model in the new ad for L’Oreal hair dye starts by saying:

“In MY home, I love the light. I also love it in my hair.”

She should be saying:

“In my HOME I love the light. I also love it in my hair.”

Why should the writer be invited on set to brief the actors properly? Because we’re worth it!


I love the Nationwide, but…

I really like the fact that the Nationwide is a building society, not a bank. I like them leading the campaign for free ATMs (in the UK and abroad). And I like their ‘mutual’ status.

But I don’t like them taking longer to clear cheques than banks do. I don’t like them sponsoring football. And I don’t like their advertising – devoted to the ‘nasty bank manager we are not’. Because when you see that ‘nasty bank manager’ you think of the Nationwide. Which is probably not the impression they were after!

Mind you, their end slogan is better now. Instead of just ‘Proud to be Different’ it also explains ‘because we have no share-holders, only our members’. It may not be catchy but it is important. Because I bet most people don’t understand the difference.


Perfect Product Placement

I’ve written below about Café Switch sponsoring the Loose Women lunchtime chat show. That’s now changed to a shoe brand.


Although I hate shoes (my feet are too wide to wear most of the lovely styles on offer), I do like looking at them.

And the shoes they show are fabulous!

I bet they get loads of customers. And those customers will be envied by loads of women like me.


Water, water, everywhere

I can just about live with the Evian slogan ‘Live Young’. Said in a French accent it almost rhymes with the brand name. And it does make some kind of sense i.e. water is good for you. And Evian is ‘naive’ backwards.

But I just can’t stand those naked synchronised swimming babies!

OK, so they’re in water to go with the product. They’re young to go with the slogan. And babies are one of the few images that allegedly appeal to all (along with other ‘cute’ things like kittens and puppies).

But those airbrushed alien Evian babies are so creepy!