Builder’s Bum

In the new Nimble ad, the builder’s trousers keep falling down (snigger, snigger).

How things have changed since Nimble’s iconic hot air balloon ad (voted one of viewers’ greatest 100 ads in a Channel 4 poll). All together now: “She Flies Like a Bird in the Skyyyyy…”

Wonder if the new ad will last as long in the memory? For some reason, methinks not. It’s just not kitsch enough.

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