It’s important to have the right tone of voice for your copy. (Warning: Video contains swearing.)
Here’s why copywriters don’t write on spec.
I tried and failed to find the original source of this poem. If you know, please tell me, so I can credit the poet. Thank you.
batty fang = a beating
kickerapoo = dead
land pirates = highway robbers
gutfoundered = very hungry
whapper = a big lie
nitsqueeger = a hairdresser
xantippe = an ill tempered wife
abbess = a nun
thornback = a spinster
barber-monger = a vain man
bleater = someone who complains a lot
brabble = to quarrel loudly
crapulous = the feeling of being too full
hugger-mugger = secretly
lettice-cap = a medical device like a hair net
pigarlik = a bald head
petty fogger = a dodgy lawyer
mumpsimus = the act of sticking to old mistaken beliefs about language and customs simply out of habit
A dangling participle walks into a bar. Enjoying a cocktail and chatting with the bartender, the evening passes pleasantly.
A bar was walked into by the passive voice.
An oxymoron walked into a bar, and the silence was deafening.
Two quotation marks walk into a “bar.”
A malapropism walks into a bar, looking for all intensive purposes like a wolf in cheap clothing, muttering epitaphs and casting dispersions on his magnificent other, who takes him for granite.