Colour coordination

I’m intrigued to know why Orange chose to use rainbows in their ‘Good Things Should Never End’ ad.

As anyone who’s been to Brighton recently will know, the homosexual community use rainbow stripes for their flag. Like the word ‘gay’, this now creates a whole load of new mental associations.

I’m not sure if that was the effect that Orange was hoping for.

P.S. The website is great though!

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