“Hello, what do you do?”
“I’m a web designer, what do you do?”
“I’m a copywriter.”
“Great! We always need more content writers.”
Copywriter thinks: Hmm, a content writer is not the same as a copywriter. Note to self. Treat this web designer with care.
Copywriter checks web designer’s website, and sees a fee of £30 quoted for 500 words of content.
Copywriter wonders: Hmm, how much does he pay his content writers if he’s only charging the client £30 for 500 words? Let’s assume it’s £20 to the content writer and £10 to the web designer. I don’t think I can afford to work for this web designer.
That actually happened to me last week.
And now I’m worried – How many people out there think copywriting is the same as content writing?
Dear web designers (and clients),
Please note that copywriting is NOT the same as content writing.
Copywriting is writing to change behaviour. Writing to persuade. Writing to influence. Writing for human beings.
Content writing is churning out keyword-rich verbiage for search engines – it doesn’t have to be compelling, concise, or even particularly clear. Content writing fills up the web with pixels. Copywriting actually makes a difference to the performance of your business. Content writing is quantity. Copywriting is quality. Content writing may be cheap, but copywriting is a skill that should be rewarded accordingly.
Remember, you get what you pay for. Copywriting – when it’s done properly – gets results.
A Copywriter xxx