A UK client wanted to launch their product in Australia. We ran a Facebook ad that targeted only people in Australia who were interested in that subject. The ad linked to a customised ‘welcome’ app on their Facebook page. While the ad ran, their page ‘likes’ grew from around 400 to over 700. They now have tens of thousands.
Confused about social media?
If you are a complete beginner, it’s wise to understand how social media can work for business, so you can make an informed decision about whether to include it in your marketing mix.
If you are already using social media, perhaps you are struggling to post regularly, not sure what to write, or would like to learn some advanced tricks and tips in case you’re missing something.
You probably know social media is not about broadcast, it’s about engagement. And it gets really exciting when it’s integrated into the rest of your marketing activity. Social media is changing all the time, it doesn’t work in isolation, and needs to be used ‘little and often’ for best effect.
I can train you how to get best results from blogging, Facebook, Twitter, LinkedIn, Google+ and Pinterest, or you can outsource the content writing to me.
If you’d like me to be the social media ‘voice’ of your brand, here’s how it works. We’ll talk every week or two to compare ideas, then I’ll write daily updates and engage with your friends, fans and followers for you.
Usually, I handle clients’ social media for three to six months, because that’s how long it takes to get everything set up and working properly. At the end of that initial period, you will have learned enough to take it over yourself from then on. You may find it’s easier than you think! Alternatively, I can carry on managing it for you.Find out more