Dear Peter Jones,

Re: Keeping your dignity

I am a huge fan of your work on Dragon’s Den. I realise you are becoming as much a media personality as a multi-millionaire. But I do worry that riding a trolley in the moneysupermarket.com ad is a big mistake.

When asked to perform such stunts, my advice is to stick to what you’re good at, think ‘haughty duchess’ and just say no.

I hope you accept this comment in the constructive manner it’s intended.

Jackie

P.S. I hope they paid you well.

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