A good ad is not an ad that wins awards. A good ad is an ad that makes you want to buy the product.
There is a great series of TV ads featuring a dancing or ice-skating robot that transforms into a car.
I love the ads. And they deserve to win loads of prizes. But, no matter how I try, I just can’t remember what car the ad is for.
(By the way, the grandmother of my ‘sort of’ step-daughter said to her, ‘Did you know you can now buy a car that transforms into a robot?’ She didn’t have the heart to disappoint her.)