I saw an animated TV ad for Canesten Duo thrush treatment last night. I’d just taken a swig of wine and nearly splurted it all over the carpet when I heard the voiceover:
“Leaves you feeling yourself again.”
Whoops! Are they sure that’s what they wanted to say?
Having had thrush myself (too much information? sorry!), I can tell you their slogan “Cools and Clears” is exactly what sufferers are looking for.
Instead of a cartoon flipchart, why not show a flaming match, crackling in close-up, then being dunked into a glass of iced water? Because that’s what having the thrush itch feels like. It BURNS!!!