Failing the ‘Dirty Mind Test’

I saw an animated TV ad for Canesten Duo thrush treatment last night. I’d just taken a swig of wine and nearly splurted it all over the carpet when I heard the voiceover:

“Leaves you feeling yourself again.”

Whoops! Are they sure that’s what they wanted to say?

Having had thrush myself (too much information? sorry!), I can tell you their slogan “Cools and Clears” is exactly what sufferers are looking for.

Instead of a cartoon flipchart, why not show a flaming match, crackling in close-up, then being dunked into a glass of iced water? Because that’s what having the thrush itch feels like. It BURNS!!!

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