Food porn

There is an M&S ad with a lovingly shot close-up of a double chocolate pudding … lush, dark sponge … smooth, melted filling … dribble of thick rich cream … Santana’s sexy Samba Pa Ti or Fleetwood Mac’s The Albatross playing in the background … and the slow female voiceover: ‘This is not just food. It’s M&S food’.

I was watching it with my 13-year-old ‘sort of’ step-daughter, and she said: ‘I don’t like these ads – what are they all about?’

Luckily for M&S, she’s not their target market. But I am. And I think they’re delicious!

P.S. You know an ad’s made an impression when it gets spoofed on YouTube, here!

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