“Good writing works!”

Daniel was a delegate on the ‘copywriting for recruiters’ course I run every month or so with Mitch Sullivan. Here’s what happened next:


A LinkedIn post for a Business Development Manager on 14/12/16 (edited on the course) got 900+ views = a personal record
We had multiple approaches direct and to the hiring manager
This resulted in 11 applications
Arranged 8 first stage interviews
A shortlist of 3 for final presentations
A verbal offer made on 12/12/16 and accepted 14/12/16.

Cost = £0 ( apart from time and resource)
Time = 4 weeks
Start date = 23/1/17

Notably, a high quality / calibre of applicant; some active and some passive.

Thank you again – this course has completely reinvigorated my general attitude to my job!

Daniel Grinsted
Recruitment Manager
KR Group

One Response to “Good writing works!”

  1. Jackie December 22, 2016 at 10:20 am #

    And here’s a message sent to Mitch today from a delegate on an earlier course:

    “I thought I’d just drop you a note to let you know that I have just filled the role that I did an ad for.

    The candidate dropped me a mail to say he’d seen the ad, and it sounded awesome – though he wasn’t looking. He now starts the new role on 9 Jan and is worth £20k!

    Thanks for the session – I owe you a beer!”

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