How to be happy

Making your customers feel happy makes them feel better towards your brand.

Coca Cola recently installed a ‘happiness machine’ in a student common room, with a real person inside handing out bottles of Coke and other fun things. The video has gone viral, making other people happy too (as well as the organisation).

The company say they are rolling out the idea to other destinations. I’d certainly be happy to find a Coke machine behaving like that!

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