How to make your Facebook Page work for you

Facebook timeline is better for images than text, but the images you choose are important. Don’t just show product shots – they are too sales-y. Instead, tap into the emotional quality that your product generates.

See this before-and-after example from the Oreo page.

Oreo

The static promotional product shot generated no likes, comments or shares, but the image of a mother and daughter enjoying Oreos together prompted lots of interaction.

On Facebook, engagement like this means your post reaches not just the fans of your page (who log on at the right time), but also the newsfeed of their friends. Ultimately, your page gets more likes, and your brand can reach more people, leading to a tasty result all round!

This screenshot was taken from a presentation by Hootsuite University.

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