We all love stories (witness the appeal of soap operas and gossip magazines). And Boots tell lots of different ones in their ‘Secret Santa’ TV ad.
It starts with the premise that men are no good at buying gifts – staff in an office each pick a name to buy a gift for. The men sit at their desks, clueless. The girls dance off to Boots to the re-recorded version of ‘Here Come the Girls’. One buys tweezers for her colleague with a monobrow. Another wraps herself in festive paper. In desperation, a guy wraps up a stapler.
I love story-telling. And I adore this ad!