If it’s true…

…that people choose a car based on the salesman in the showroom, then I wonder how many people will buy a Seat Leon based on this ad?

Technology to get excited about the new Seat Leon range

I was put off ever buying a Lexus by a salesman who treated me as though I didn’t deserve to own one:

(a) because I was not a middle-aged man
(b) because the car would be parked on the road not in a garage
(c) because I was wearing casual clothes on one of the hottest days of the year while he was grumpy and sweltering in a suit

The lesson is to always always treat potential customers with respect, because you just never know who they are or how much money they are likely to spend with you.

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