In times of austerity…

consumers clip coupons, use voucher codes, and look for any discount offers they can find.

There’s a TV ad running at the moment for FantasticSavings.com, with an animated piggy bank and script proclaiming the money you can save. Trouble is, the voiceover talks about ‘exciting brands’ with an image showing a pack of Tampax Pearl.

Exciting? Not really.

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