“It’s crunchy. And it’s chewy.”

That’s what the Willie Rushton used to claim in olde worlde ads for the Double Decker chocolate bar.

Now there’s a breakfast cereal making the same claim.

Crunchy Nut Bites are “new bite-size pieces of crisp golden cereal baked with crunchy chopped nuts and chewy caramel”.

Caramel?

I haven’t read the side of the box to check the ingredients, but isn’t that a bit rich at a time when people are worried about obese children eating too much sugary cereal?

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