Websites: The 4 x 4 x 4 approach

One of my most popular keynotes focuses on how to write your own web copy. It covers the 4 objectives of your homepage, 4 words never to use, and 4 elements to include.

Watch these highlights from a 20-minute talk I did for the Professional Speaking Association, together with feedback from attendees:

The content suits accountants, solicitors, coaches & consultants or any other audience that is responsible for web marketing. Send me the delegate list in advance, and I’ll tailor the presentation to include best practice examples from their own websites. They’ll come away with hints and tips they can implement immediately, backed up by optional follow-up resources.

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