It can’t possibly have escaped your attention that some Really Big Things are happening in the UK this summer. Especially here in London.
One of those things is the Queen’s Diamond Jubilee, which Marmite is cleverly acknowledging with their limited edition ‘Ma’amite’ jar.
Trouble is, etiquette guidelines say you should address the Queen as “Your Majesty” followed by “Ma’am” pronounced Mam as in ham not Marm as in farm.
Off with their heads, say I!