Every time I stand on the platform at Oxford Circus underground station, there’s an ad for Jack Daniel’s in the same place. Every time I take care to stop and read it, because the copy always tells me something interesting and different, and is beautifully crafted (like their product, one assumes).
This time, it’s about the bees that make their honey. Click the image to enlarge it and appreciate every word. (If I’d taken a better photo on my iPhone, you could also see the full picture of the hive).
Each ad has the same dated look about it, emphasising their heritage. And each ad is written in that Southern US drawl.
It’s an object lesson in delicious brand advertising.