No, no, no!

balloonsAnother local shop sign that made me despair* because the copy is too top-down.

It’s not about what you sell. It’s about what your customers want to buy.

The sign should say:

BUY YOUR HELIUM BALLOONS HERE

Many businesses claim to be customer-focused in order to uplift** their sales.

Writing bottom-up copy is how you show that you are.

*OK, maybe just a little bit peeved.

**DYSWIDT?

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