I’ve just received a letter from a charity that starts: ‘As a valued supporter I thought you’d be interested to hear about our exciting plans…’
No, no, no!
Do NOT write from the sender’s point of view; write from the recipient’s point of view, i.e. ‘Since you’ve kindly supported us in the past, you may be interested to hear that…’
Use the word you more than the words I or we, and see your results soar.
How many times do I have to tell you? Go to the back of the class.