The TV ad for new Cadbury’s Clusters shows singing Santas surprising people in a park.
The strapline is “wonderfully odd”.
In the interests of research, I tested them out. (Don’t say I never do anything for you!)
They reminded me of the chocolate-covered cornflakes and raisins that my mum used to make. So, apart from their shape, they’re hardly odd at all.
It’s a lesson in how to take one unique aspect of your product and shape your advertising around that.