I saw this ad on the train yesterday, and read it several times out of pure enjoyment.
How refreshing to see the copy over-riding the visuals (because we all know what mattresses look like).
What a nice, simple, sunny brand (makes sense, it’s about waking happy).
Even the offer code is perfectly written. (A ‘no brainer’, in fact.)
I love a confident client who allows me to write in a conversational style like that.
For example, here’s what I wrote recently for a contact page:
You’ll find our grand old office building tucked away behind a surprisingly residential street. Please make an appointment before you visit, and we’ll put the kettle on.
If you want your brand to sound like a human, give me a call.