The current ads for TRESemme hair products claim to be ‘only for professionals’, and feature Ricardo from The Salon bursting onto a film set and wrestling the bottle from Georgia Goodall, beauty editor of Reveal.
Trouble is, it’s badly written, poorly acted and quite obviously a set up. I also hate it when ads are so up their own arses that they attempt to involve the audience in the advertising process. It’s meta-filming. The camera pulls back from the shot to see the sound engineer and director as well as the ‘actors’.
In a previous ad, Ricardo wrestled the product from a woman in a supermarket. I still didn’t like it, but it made more sense to me. Mind you, I’m sticking to Pantene as my ‘salon quality’ hair product of choice.
P.S. As far as I know, TRESemme has never been seen in a salon and is only sold to the general public.
P.P.S. I’m guessing the name is based on Tres Aimée, French for Much loved. Pah!
P.P.P.S. Read what ad industry professional, Gerry Farrell, has to say about it.