Rant of the day: “You, the client”

I’m sick of seeing copy that’s in the plural. It may be written from the one to the many, but it’s read by them one at a time. Here are some examples (I didn’t have to look too hard to find them):

“We instil in all our people the desire to understand our clients”
“We put our clients first”
“This gives the client peace of mind”

I’m on my knees, begging you, PLEASE don’t address me as ‘clients’, address me as ‘you’.

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