SFX sells!

Sound Effects (SFX) can be extremely powerful, especially in radio ads.

There’s an ad for a mint running at the moment – it starts with the sound of a firework going off:

‘Wheeeeeeeeee…’

And just when you’re expecting the big BANG!, it ends with a little ‘eek’.

What a great way to demonstrate that the mint has a milder taste than you’d expect.

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