It got me thinking about the point of slogans. Surely it’s to tell people who don’t know you, what you do. People who do know you, already know what you do.
Do you think everybody commuting by train will instantly think that “power” means heat and light? It’s one of those words that has multiple meanings.
Perhaps, this particular example doesn’t need the pun “the power to”. You only use puns when you want to be clever.
Here are some alternatives that explain the situation more clearly:
- Recycling rubbish to power London
- Recycling rubbish into power for London
- Energising London by recycling rubbish
If your slogan explains clearly enough what you do, people who don’t know you, then will know – and your slogan will have done its job.
Does your business have a slogan? If yes, does it describe you clearly?