Stating the obvious. Just one of the things you learn *not* to do on the Copywriting for Recruiters course I run with Mitch Sullivan.
- ‘We have a vacancy…’
- ‘We are recruiting for…’
- ‘We’re hiring…’
Well, yes. It’s a job ad.
Equally, you don’t need to tell accountants they should be ‘Good with numbers’ or managers that they will be ‘Responsible for a team’.
Other nonsense includes: ‘Working both as an individual and as part of a team’, and ‘Liaising with people at all levels’. You can exclude any requirements that really mean ‘Do your job’.
And you don’t have to say things like ‘Ensure H&S requirements are adhered to’. Instead, delete anything that just means ‘Obey the law’.
Finally, don’t make statements such as ‘Integrity and trust are paramount’. No one would ask for someone *without* integrity or trustworthiness. So you don’t need to say it.