Stupid?

McDonald’s have started a series of ads with punny captions e.g. ‘Gherkin or gherkout’.

I was amused to see the ‘painfully thick’ milkshake poster (although I’m not sure if they’re talking about their product or their customers).

I think they’re trying to compete with the classic Economist campaigns. Just do a Google image search and you’ll see how cleverly it’s been done before.

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