When you start a new business, you may well decide the first thing you need is some business cards.
You are likely to be tempted by online deals, offering you hundreds of business cards for little or no cost. Suppliers tease you with templates that you can update yourself to make it really easy.
But, as with all marketing, even your business card has an objective.
In most cases, the objective is to share your contact details in a way that encourages people to get in touch. They will only do that if your card is written and designed to be compelling. And that takes careful thought.
You might be wondering how much copy fits on a business card, so here are some ideas: