I’m writing this article soon after the Independent newspaper closed its print version.
Postage, print and paper are expensive, and people are reading online instead.
It’s sad news for the journalism world.
But what does this mean to you and your business?
Well, we are constantly being told that one of the main objectives of your website is to capture email addresses, and the most common way to do this is by offering a newsletter to your site visitors.
If you want to stand out from the rest, a printed newsletter works even better than a brochure, because it appears more personal, topical and unique to your business. But, to save money like the Independent, most people send theirs by email rather than traditional post.
However, fewer and fewer people are signing up for email newsletters these days. Our inboxes are too full, we are always too busy, and we just don’t have time to read them – no matter how interesting the content may be.
Your target customers are the same as the rest of us. So how can you tempt them to give you their precious email address?
Here are my top seven suggestions: