When I was masterminding at the Ritz recently, Chris Haycock of CliqTo told us how changing the text on a hotel website button increased clicks by 45% in the first ten days. He admits that more influences might be at play, and the long-term results are not yet known.
The original button just said:
Details & availability
The new button includes a calendar icon, and says:
Hotel details, map & prices
Read the full story on Chris’s website
A 45% increase in clickthroughs in 10 days is pretty impressive. But why is it happening?