Mr & Mrs Brandt were posing for a photo in front of a lake in Banff National Park, Canada, and a ground squirrel popped up just as the camera clicked. They submitted the picture to the National Geographic magazine website, which led to a rash of imitations.
Here’s the story in the Telegraph.
Here are the Top 10 crasher squirrel pics on Mashable.
And here’s the print ad that Jessops put in the Daily Mail this weekend.
Tip: If you see an opportunity, take it!