THAT’S the way to do it!

The Head & Shoulders slogan: ‘Making heads happier’ is as good as this slogan is bad.

Another good one is the Aldi slogan: ‘Great food, great prices, pass it on’. It has the benefit and a call to action. Like on Twitter, saying ‘Please Retweet’ (or ‘Pls RT’), it results in more people actually doing what you say.

Do you agree?

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