Thinking outside the box, man.

Did you see the shocking open letter to Leo Burnett from Asylum Films? The small production company was complaining that the film they were commissioned to make for RMHC was ‘copied’ and remade without consultation. In the interests of fairness, here’s a report about Leo Burnett’s reply.

I’m not sure the situation does either business any favours. Either way, they’re not the only ones using a box-man character. Here’s one used by Amazon:

And here’s another for Challenger Packaging:

What is this – invasion of the box-men?

P.S. If you’re worried that your web content has been copied, use the free plagiarism checker at www.copyscape.com.

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