Burger King has a new, funky advertising agency – Crispin Porter and Bogusky.
So far, they have created three campaigns that have not only been talked about (a good result) but also heavily criticised (not a good result).
The first was called “Whopper Virgins”, where they took burgers from Burger King and Macdonalds to Thai villagers who had never seen such food, to do a taste test.
The second was “Burger-scented cologne”, a clear spoof, but just not very funny.
The latest is “Lose 10 Facebook friends and get a free burger”. However, Facebook have just banned the application from their site, and once again, Burger King have had to apologise.
Wonder if it’s three strikes and out for Crispin Porter and Bogusky?
This information was written by Alan Stevens, and originally appeared in “The MediaCoach”, his free weekly ezine, available at www.mediacoach.co.uk.
My top tip: Be different. But don’t be stupid.