To be honest

Ginsters is running a radio ad campaign packed with pithy one-liners.

Example:

“My sister suffers from vertigo. I like to phone her up to say ‘hi’.”

The idea is that their food is filled with good stuff to fill you up.

Trouble is, their slogan is “Real honest food”.

So why not construct an ad around honesty?

That would be more consistent with the brand.

Listen to the ads here (although they may have been removed for breaking copyright, ha ha!).

Talking about the ads on ‘Talking Retail’.

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