Too much choice?

There just one supermarket on La Isla Bonita (Ambergris Caye, Belize).

It’s called ‘Island Supermaket’ and it’s pink (although that’s not relevant to this story). It stocks just about everything you need, but of course all stock has to be imported from the mainland.

If you are looking for shampoo, you’ll find shampoo. There will probably only be one brand of shampoo, for one type of hair, but it will be there and you can wash your hair with it.

And if you are looking for cheese, you’ll find cheese. There might be only one type of cheese, and it could be a bit sweaty and past its ‘use by’ date, but it will be there and you can eat it.

Back in the UK, the choice can be quite overwhelming. You can spend minutes, hours, perhaps days, looking at all the different shampoos and cheeses on the supermarket shelves, before deciding which one is right for you.

We’re living in a lucky, rich, country and they’re on a lovely, Caribbean island.

Yesterday, I heard an ad on the radio for Holiday Inn, saying that now they offer a ‘pillow menu’ – your choice of six pillows for a good night’s sleep.

Very nice, I’m sure. But is it really necessary?

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