What’s in a name?

I saw an Eddie Stobart lorry on the M23 yesterday, bearing the name ‘Cleo Lola’.

Did you know that every vehicle gets its own name? It’s a genius way of getting their drivers to take more care on the road!

Googling to find some background information, I also found a Saddos spotter site!

One Response to What’s in a name?

  1. Heather Kavanagh November 6, 2011 at 7:26 pm #

    It used to be quite common for hauliers with large fleets to name their vehicles.One company, for example, named lorries after characters found in the works of Charles Dickens.

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