I have an IT client whose company name comprises 4 initials. It’s hard to remember as it’s hard to connect any meaning
to them. I solved the problem by designing a logo using each initial as a 3D ‘key’ from a keyboard, and by writing a range of quirky headlines starting with those 4 letters.
The HSA is currently running a series of ads that address the same problem in a similar way.
Scene 1: Woman stroking donkey
Copy: ‘Housewife Shakes Ass’
Scene 2: HSA Logo
Copy: Healthplans Simple Affordable
A great example of How to Sell with Acronyms!