Why oh why oh why

… do most mobile phone ads seem aimed at aliens or teenagers?

I use a mobile phone too, and I probably have more disposable income than they do!

I just don’t get it.

Just two examples, one recent, one older:

Phones 4 U ‘Ted the Squid’ ad. Strange colour, strange storyline, strange acting.

3 ‘singing cherry’ ad. Weird and creepy.

Perhaps the oddest thing is that I think I should be the target market, when it seems quite obvious that I’m not.

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