Why your social media is like Harry Potter

Platform 9 and 3 quartersHow did Harry Potter get to Hogwarts School of Witchcraft and Wizardry? He walked straight through the wall at Kings Cross station to reach platform nine and three-quarters, where he caught the Hogwarts Express.

That’s not just a useful answer in a pub quiz. It’s a bit of marketing advice.

I’ve said it before and I’ll probably say it again – all marketing is about objectives (otherwise, you might just as well sit there twiddling your wand and drinking Butterbeer).

What do you want your friends, fans and followers to do when they see your updates on your social media platforms? Usually, it’s to drive traffic to your website or blog.

If that’s the case for you, then remember to include your links from time to time, mixed in with your ‘social’ updates of course.

That way, your friends, fans and followers can click straight through from your updates to your landing page – because that’s where the magic happens.

photo credit: Jim Linwood via photopin cc

One Response to Why your social media is like Harry Potter

  1. Mike Boss April 24, 2014 at 2:00 pm #

    I love the fact that King’s Cross station has a luggage trolley halfway through the wall between platforms 9 and 10, in honour of its role in the Harry Potter series. Even more importantly, how the books allegedly encouraged a whole generation to read. Amazing how one author can have such a massive impact. And well done Jackie for your clever last line in this blog post, proving that you’re a great writer too!

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