I offer a free sales letter template on mine. Google Analytics tells me more people find me through searching for ‘sales letter template’ than anything else. I know not many people search for ‘copywriter’ because they don’t know that’s what writing for print and web is called!
The idea of ‘giving it away free’ is not that so people can go off and do it themselves (although I don’t mind if they do). It’s to prove that I know what I’m talking about.
I’ve made sure the template links to my contact details. And, sure enough, this week I had a call from someone who’s spent 6 months (6 months!) trying to get his sales letter right. I wrote it for him in 3 days.
What can you give away on YOUR website?