Do you remember those ads with the orange man who used to run up and slap people in the face when they sipped their Tango? It was changed to a kiss when kids started to copy him.
Oh, the power of advertising!
It was hardly subtle. But then again…
In my corporate life I had to design some cheques to include all sorts of security features. One feature is called ‘copysafe’, which means a design is printed in two inks. The human eye can’t easily see the difference, but if the cheque is photocopied, one ink spells out the word ‘VOID’ and renders the fake unusable.
Britvic took this idea, went one step further and advertised to the fraudsters.
If a crook photocopied one of their cheques, the copy read: ‘Sorry, you’ve been Tango-ed!’